Give your employees the spotlightĬontent that focuses on (or, even better, is created by) employees is a great option for Instagram. Search for this hashtag and ask for permission to share relevant posts on your profile. Whether it‘s a meme, a testimonial, or simply a photo that includes your product, if you want to post it on your feed, make sure it’s exceptionally executed and matches your brand.Īnatomie does this well on its profile, featuring plenty of posts like the one below, showing its clothing worn in beautiful, exciting places around the world.Įncourage UGC by letting users know what you want to see and giving them a hashtag they can attach to their image. UGC is something you’ll want to post on an Instagram Story to promote your brand in a subtle but highly effective way. It shows that you’re engaged with your community, which can earn you good will and more UGC at the same time. User-generated content is some of the most persuasive content you can use, and your followers love to see it on your Instagram.
Because of this, many brands prefer to keep their behind-the-scenes content exclusively for their Stories.Ĭheck out more ideas for what to post on your Instagram Story to make your behind-the-scenes content stand out. This builds trust, and it’s a refreshing change of pace after a stream of product images.Īnother nice bonus? Behind-the-scenes content doesn’t need to be nearly as polished as some of your other images. It creates transparency that allows them to feel like they’re getting to know the “real” you behind the brand. Take followers behind the scenesįollowers love behind-the-scenes content. As a bonus, the Instagram algorithm tends to prioritize newer features and Instagram content formats, which could give your post an added boost. You can add audio, effects, and other attention-grabbing elements, then share them on your feed or through the Explore tab. Video is even more important after the release of Instagram Reels -an extension of Instagram that allows users to create short videos up to 15 seconds long. Strive to create product posts that focus more on conveying a feeling-a mood, aesthetic, association, or sentiment that you want people to think of when they see your brand name. Instead, you can consider treating a post like an opportunity to pitch a product, discussing features and benefits or highlighting what makes it special.Ĭlocks And Colours does this well in its image below. You’ll also want to include rich, interesting captions, not just a product name and a few trending Instagram hashtags.
Ideally you’re showcasing your products in an aspirational yet relatable setting that your audience can picture themselves in. When photographing products for your feed, you want to avoid making them look like ads. Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.
High-quality pictures and videos of your products will likely be one of the easiest (and most expected) places to start on Instagram.